The buzz about Prem’s work comes alongside ongoing success working with the San Francisco Art Exchange (SFAE). According to the celebrated collector, working with the SFAE has remained an important factor in this and many other rock exhibitions. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem recently noted. “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Raj Prem points out that the Beatles photography is only one of many exhibitions he has facilitated with the SFAE: “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle .” To Prem, the 50 year Beatles anniversary showcase aims to stimulate original fans about their musical heroes as well as to deliver to younger fans direct access into what rock and roll is all about.