The buzz surrounding Prem’s newest exhibit comes alongside continued success working with the San Francisco Art Exchange (SFAE). According to the renowned curator, working with the SFAE has remained an important component of this and many other rock-based exhibits. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem recently discussed. “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Prem remarked that the Beatles photography is only one of many exhibitions he has facilitated with the SFAE over the years. As he continued, “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle .” For Prem, the 50 year Beatles anniversary exhibit aims to not only reinvigorate original fans about their musical heroes, but also give younger fans direct access into what rock and roll is all about.
This type of fanatical demand for all things Beatles was a motivation behind curator Raj Prem’s new exhibition. Prem wanted to give the public who already have a comprehensive understanding something fresh to see. This prompted him to identify a number of rarely seen shots taken during the group’s most pivotal years in the 1960s. The Beatles photography exhibition aims to generate the same hype and enthusiasm that fans originally felt.
Raj Prem, the celebrated rock music memorabilia curator, has announced the release of a new series of highly anticipated photographs of everyone’s favorite Fab Four: The Beatles. The news comes on the heels of another key milestone for these stars – over 50 years since the band’s first legendary concert and appearance on the Ed Sullivan Show in the United States. As BeatleMania furthered the group into the international spotlight, the desire to see into the Beatles’ lives became common. Fans wanted more of their favorite rock stars and to get learn about their private lives. Legends like photographer Robert Freeman helped make this possible with access into the Beatles’ world and documenting them.