The success for Raj Prem’s newest exhibit follows a career of working with the San Francisco Art Exchange (SFAE). As Prem has noted, the SFAE has remained an important working component of this and many other rock-based exhibits. “I value the opportunity to work with SFAE owners and directors Jim Hartley and Theron Kabrich,” Prem had this to say: “We’ve done 40 plus exhibitions together over 18 years. SFAE was the first gallery in the world to showcase the music photography genre and is probably the most successful outlet for celebrity photography.” Prem remarked that the Beatles exhibit is only one of many showcases he has facilitated with the SFAE over the years. As he explained, “Jointly we’ve co-produced several exhibitions of top UK and US photographers, including Robert Freeman, Iain MacMillan, Terry O’Neill and Dominique Tarle.” The Beatles anniversary exhibit aims to not only supercharge original fans about their musical icons, but for Prem to allow younger generations direct access for what rock and roll is all about.