Prem’s collection is well-regarded in rock photography groups. Showcasing photographs of the Stones, The Beatles, Jimi Hendrix, and Bob Dylan among others, his focused efforts in this area has resulted in his determining the distinctive and most enchanting photos he could find. To ensure rare images are attainable to fans, he also works with photographers – showcasing them, supervising their archives and organizing exhibitions. A proper forerunner, Prem and long time partners San Francisco Art Exchange (SFAe) launched the world’s original rock photography show in 1997, reinstating his belief that these photographs are certainly fine art. He has worked with many photography stars, comprising Gered Mankowitz, Robert Freeman, Michael Joseph, Iain Macmillan, Michael Cooper, Peter Webb, Jerry Schatzberg, Dominique Tarlê, Terry O’Neill, and Pattie Boyd. The former music journalist holds a special corner in his heart for the Rolling Stones, however. Photos such as the ones of the Stones’ 1965 US tour revealed at the initial exhibition and those from “The Decca Years”, a showcase which represented the Rolling Stones rise from chart attractions to groundbreakers of the counter culture movement, have thrilled audiences and were secured largely due to Prem’s persistence. Read Keith Richards’ best-selling autobiography Life, and you will see many of the photos are credited to ‘the Raj Prem collection’.